This morning PortAventura Resort and Ferrari laid the first stone of Ferrari Land, the most important project in PortAventura’s 20 years History. The ceremony marks the start of the construction of Ferrari Land. The Ferrari F1 Team driver Sebastian Vettel made an impressive entrance driving a Ferrari car to the ceremony led by Artur Mas, President of Catalonia, Arturo Mas-Sardá, President of PortAventura Resort; and Maurizio Arrivabene, Team Principal of Ferrari F1 Team.
Ferrari provided two key elements for this ceremony: a symbolic F1 piston from 2014 (the same year of the agreement between PortAventura Resort and Ferrari) and the first stone itself, coming directly from Enzo Ferrari house in Maranello. The four hosts all signed the first stone which will feature as part of a commemorative monument in the park itself once opened.
The box containing the first stone for the project also included other representative items such as a map of the future theme park and a local newspaper bearing the date of this historic day.
Maurizio Arrivabene, Team principal of Ferrari F1 Team commented: “Ferrari Land is a project that surely offers the opportunity to bring the Ferrari allure to Spain where there are a lot of supporters and fans. I’m sure Ferrari Land will further strengthen the Ferrari brand in the region, because it’s not only a project for Formula One supporters but for everybody. They will love it.”
Sergio Feder, PortAventura Executive Chairman, has highlighted that “From the outset, we have been clear about our intention to develop a long-term plan based on world-class international brands, with the aim of boosting the number of visitors and making PortAventura the best resort destination in Europe. We are very proud to be collaborating with an iconic brand like Ferrari that enjoys huge prestige across the planet and to be developing Ferrari Land Park together, exclusively for the whole of Europe.”
The famous actor and presenter Santi Millán acted as master of ceremonies and transmitted the vigour and energy of the celebrated “prancing horse”.