After the big reveal on the 1st of January 2017 by Chessington World Of Adventures; the public now know that what used to be Bubbleworks will in fact now be known as The Gruffalo River Ride. We have the full details below, including the 2017 TV Ad for Chessington.

The Gruffalo River Ride Logo
The Gruffalo River Ride Logo

 What we know so far about The Gruffalo River Ride?

All that Chessington are prepared to separate with at this time is a short, but highly descriptive and deceptive, paragraph describing what the ride entails.

“Join Mouse on a magical riverboat journey through the deep dark wood. As you float down the lazy river, the world of The Gruffalo will magically unfold in front of your eyes, with exciting twists and turns along the way!” – Chessington World Of Adventures

The attraction will open one day after the park officially re-opens for the 2017 season on the 18th of March.

What does The Gruffalo River Ride look like?

As seen in the 2017 Chessington World Of Adventures TV advertisement, the ride’s artistic work for the design inside has been used to make a preview of what it will be like. Below is the advert:


New for 2017: Themed Rooms

Not only will Chessington introduce this exciting new ride, they have also re-vamped some of their resort rooms to be themed around The Gruffalo! Not only will the rooms make you feel immersed in the words with The Gruffalo but you will also get exclusive park extra’s when you stay in one the specially themed rooms.

The exclusive extra’s are as follow:

  • Watch The Gruffalo animated films while immersed in your magical room
  • Beat the queues with Fastrack access to the rides for the whole family including The Gruffalo River Ride Adventure
  • Children’s Gruffalo Poncho Towels to use throughout your stay
  • Designated parking space close to the Hotel and Theme Park entrance
The Gruffalo River Ride Room Concept
The Gruffalo River Ride Room Concept

Why The Gruffalo?

Tim Harrison-Jones, Divisional Director at Chessington, said: “We are absolutely delighted to finally reveal the reason behind the Gruffalo’s arrival at Chessington World of Adventures Resort. The story of The Gruffalo has been at the heart of many childhood memories and we’re sure Adventurers young and old will be eager to experience the first ever Gruffalo ride!”

Daryl Shute, Brand Director at Magic Light Pictures, adds: “This is a fantastic opportunity for The Gruffalo brand. We’re thrilled to be working with Merlin Entertainments and the team at Chessington to bring this to life. From page, to stage, to screen, The Gruffalo can now be explored in a fully immersive ride that will give fans the chance to experience the story in a whole new way.”